Madrid just had their fashion week. (#MBFWMadrid in case you didn’t know.)
Events beget events in fashion. Living off the momentum of MBFWM, Madrid Es Moda is the city wide event that brings the fashion from the runway to the rest of us. Fashion pops up not just in window displays, but in museums, hotels, design and art exhibits, open studios, bookstores, parties, movie screenings, fashion contests, and other cross-collaborations. There are even specially themed tapas you can order at over 25 restaurants.
They are proven to help you fit sample size.
These fashion moments are not the main event. They’re cursory or something to glance at while you’re eating your pulpo. I went to the lovely Hotel Gran Melia Fenix to get a closer look at the designs of Amaya Arzuaga, the mistress of undulating shapes; Jorge Acuña, jeweltones and silk charmeuse; Moisés Nieto, the king of mesh; and my new favorite, Devota & Lomba, my fellow lovers of red, black, and white. The concierge looked at me like I was a freak for explicitly coming to see these.
(Sigh. I´m still adjusting. It took me 15 minutes to figure out how to add an accent to the “e” and then do an upside-down exclamation point on this keyboard.)
There was also a free event at El Museo Cerralbo called “La Mujer Ochoa: Modernisma y Modernidad.” Ochoa was an artist and illustrator that has been said to simultaneously be a part of Art Deco, Surrealism, Pre-Raphaelites, Abstract art and Gesturalism. Not bad. These mujers are fantastic and so inspiring. You can almost hear the the scratchy record playing in the background as he painted them.
This seemed to be a more casually organized idea and I don´t think the ticket ladies actually knew what I was talking about (or they probably didn’t care). They wrote something down and waved me in the right direction.
The always recognizable Desigual had a “Street Takeover!”:
I signed up to see a screening of “La Modista/The Dressmaker” (tagline: Revenge is Back in Fashion—mwwaahahahaha!) with Kate Winslet. The directions were to send an email to a random address to get on the list. We shall see what happens!
There was something called “Designers´Rooms Fashion Bits” that was a presentation of…well, honestly, it took me awhile to figure it out. Something about online showrooms and 100% Made in Spain!…There were so many ideas and events and collaborations and then throw a little language barrier in there and I was lost sometimes. I think universally, fashion suffers from “event fatigue.” These opportunities are seductive but they can become a thorn in the side of any designer and make them do a quick cost-benefit analysis. Some cool stuff though:
So here’s the deal so far: I average 5 miles a day walking around the city looking, talking, and thinking. Is there something inherently Spanish that I can discern? Why am I always the only one here looking at this? I hesitate to summarize yet but I’m certainly past the knee-jerk assumptions of Spanish designers being inspired by warm weather and bullfighting. (Nor did I ever go there!!) I think it’s pretty damn cool to have Ochoa’s art in the zeitgeist. And to see fashion incorporated so homogeneously everywhere. (Especially my two favorite things that aren’t often paired, food and fashion.) And to that point, that designers and businesses collaborate so willingly, and goodness gracious, SO MUCH. The breadth of the events is staggering. I didn’t even go to 1/4 of them. Need to meet the folks who organized this.
Madrid is really doing their own thing and their fashion week is not a separate, isolated event. Fashion is relevant to everyone and a reflection of what’s going on. So I really get it when they called it “Madrid es Moda” because they truly made it their city full of fashion.